Vision
To be the leading one-stop solution for start-ups, offering modernized accounting and financial consultancy services that drive success.
Mission
To deliver a comprehensive suite of high-quality accounting and financial services, tailored to start-ups and built to the highest industry standards, while positioning ourselves as a trusted partner and innovator in the field.
Meet the Founder
At the heart of our services is Muhammad Omer Farooq, a seasoned financial expert with over 15 years of experience across APAC in industries such as fintech, shipping, technology, and manufacturing.
As a Chartered Accountant (Singapore) and Fellow of the ACCA (UK), Omer brings an unparalleled blend of expertise, strategic insight, and hands-on experience in helping startups and SMEs thrive.

What Sets Us Apart?
CLIENT-CENTRIC FOCUS
Dedicated to understanding unique business needs and delivering tailored financial solutions.
STRONG FOUNDATIONS
Built on Big-4 training, multinational corporation expertise, and diverse start-up experience spanning multiple industries.
RICH INDUSTRY KNOWLEDGE
Extensive exposure across sectors, including manufacturing, services, technology, fintech, shipping, and telecom.
REGIONAL INSIGHTS
Hands-on experience across key global markets, with a focus on APAC, EMEA, and beyond—covering Singapore, Australia, China, UAE, and 10+ other countries.
ACCOUNTING EXPERTISE
Proficient in IFRS (SG, HK, UK, AUS, NZ), US-GAAP, J-SOX, and Chinese GAAP, ensuring seamless compliance with global and regional standards.
TECH-SAVVY APPROACH
Skilled in leveraging modern financial tools like Xero, SAP, and AI-powered analytics to enhance accuracy, efficiency, and decision-making.
RESULTS That Speak for Themselves
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Start-Up Advisory – End-to-End Support
- Provided end-to-end financial leadership for start-ups, from revenue growth strategies to market expansion, enabling sustainable growth.
Investment Readiness
- Partnered with commercial teams to evaluate ROI on high-value proposals, aligning financial strategies with business growth objectives.
Sustainable Longterm Revenue Growth
- Drove $1.5 million in annual revenue growth and positive EBITDA within two years for a start-up, leveraging strategic market entry and financial planning.
Operational Efficiency Gain by +20%
- Reduced financial reporting cycle times by 20%, enabling faster decision-making for business leaders across APAC
Cost Savings of $1 mln
- Achieved over $1 million in cost savings by resolving legacy accounting issues and implementing strategic financial controls.
Strategic Resource Allocation – Savings 25%
- Optimized resource allocation across APAC, achieving 25% budget savings through zero-based budgeting and strategic hiring decisions.
Value Creation through M&A – Advanced Technical Accounting
- Enhanced organizational ROI by leading financial integrations, due diligence, and Purchase Price Allocations (PPA) during multiple acquisitions.
Process Transformation – Human Resource Optimization
- Streamlined operations by migrating shared service functions to cost-effective locations, driving 30% savings in operational expenses.
Regulatory Compliance
- Ensured compliance with IFRS, US-GAAP, and regional financial regulations across Singapore, China, and Australia, mitigating audit risks and ensuring global consistency.